Advertising agency on subscription is not an entirely new concept, but it is still not mainstream. Everything around us already becoming a subscription, so why not your ad agency? Let’s take a deep dive into what ad agencies on subscription are, how they work, and what advantages they have.
Advertising has been around for a while. It’s a giant industry filled with a lot of really big and important players. That being said, it’s never been easier to advertise. The barrier to entry is almost zero. Therefore, since it’s really accessible with the power of online advertising, that means pretty much everyone is making ads.
That is one of the reasons why advertising costs are going up. To put it simply - the demand for advertising space and the competition for our attention is higher than ever. With higher demand come higher prices.
With the vast ocean of advertisers out there, there are really few high-quality pieces of content. Those ads get most of the attention and engagement. Therefore, their CTRs are really good. On the other hand, there are a lot of mediocre or just plain bad ads that receive very poor CTRs. That’s the second reason why it’s more expensive to advertise now.
With poor creatives and landing pages, you simply see fewer people clicking on ads and converting. That leads to higher costs per conversion and worse ROI.
Combine that with growing banner blindness, and you have 3 reasons why it’s really important to invest in effective advertising, now more than ever.
One good way to do so is to hire an advertising agency.
Advertising agencies are specialized firms that plan, create, and execute advertising campaigns for businesses and organizations. Their primary goal is helping clients effectively communicate their brand message, promote their products or services, and reach their target audience in a compelling way.
Ad agencies offer a range of services, depending on the agency. These services can range from market research, consultations, campaign planning, and creative, to media planning and buying.
Ad agencies also provide campaign management and optimization services. They monitor the performance of advertisements and track their metrics. Based on these insights, they make adjustments to optimize campaigns and maximize results.
They serve as strategic partners of companies that help them create and execute advertising campaigns. Their primary goals are to increase brand awareness, promote the company’s products, and drive sales.
Advertising agencies have several business models. Some agencies will charge their clients hourly, per project, or a percentage of their media spend. All of these models can lead to unpredictable costs for the company, lack of transparency, untimely delivery, and most importantly higher cost for the brands.
This has led to the emergence of a new model - an advertising agency on subscription.
Ad agencies on subscription are a modern approach to the traditional advertising agency model. They charge clients a fixed monthly fee for their advertising services. This business model offers clients a more predictable and streamlined relationship with their agency. It allows them to access a range of advertising services without the varying costs of project-based or hourly pricing.
Instead of hiring an agency on a project-by-project basis, clients commit to a recurring monthly fee. This is tailored to their specific needs and the level of services required. The subscription-based approach allows businesses to pay one and the same monthly subscription instead of having to meet, look at proposals, and negotiate for each project separately.
The primary benefit of ad agencies on subscription is cost predictability. By paying a fixed fee each month, clients can predict the costs and effectively budget. This eliminates the uncertainty associated with project-based pricing, where costs can vary significantly depending on the campaign. The subscription model enables businesses to hire an ad agency on a subscription when they need help and cancel the plan when they don’t without having to pay a retainer fee.
Another advantage of the ad agency on a subscription is flexibility. Clients can adjust their plan and scale up or down as their advertising needs evolve over time. For example, you can cancel your Presnt plan when you don’t need us. Your account will remain active, so when you need our help again, you can just jump back in like you never left.
To summarize, ad agencies on subscription provide a cost-effective and flexible approach to advertising services. With a fixed monthly fee, businesses can access advertising services without the uncertainty of fluctuating project costs.
Hiring an ad agency on subscription offers a lot of advantages and is a popular choice for businesses looking to optimize their advertising efforts.
First and foremost, a subscription-based agency provides cost predictability, making it an attractive option for businesses. By paying a fixed monthly fee, companies can effectively plan and manage their advertising budgets. Quite often, when paying per project or hourly, clients end up overpaying their traditional ad agencies for the same service a subscription ad agency can do for a fraction of the cost.
Read more: Ad Agencies On Subscription Vs Traditional Ad Agencies
Flexibility is another compelling reason to hire an ad agency on subscription. This model enables clients to scale their plans up or down based on their needs. Clients can easily upgrade or downgrade, or simply cancel the plan, without having to pay for retainers.
It simply costs less. When you pay per project or per hour, you end up paying more than with a subscription. A subscription-based ad agency will charge you a smaller fee per month, and in the end, you will end up paying less. The money saved can be used as your advertising budget while saving on agency costs.
Presnt is a full service advertising agency on subscription. That means we offer all advertising services including strategy, ad creation, and media planning and buying. As a subscription-based agency, we charge a fixed monthly fee for access to all of our services.
All of our clients get access to a personalized Trello dashboard that contains all of our services, divided into tasks. This board is then used to request, track, and manage work for us. The best part is that it can be fully customized to your process.
All of our plans also include unlimited requests and revisions. That means that for a fixed monthly price there is no limit as to how many tasks you can request from us during your subscription. We will revise our work until you approve it.
If you don’t have any work for us, you can simply cancel your plan at any moment. Your subscription will last until the end of the current billing period. After that, your account will remain active so that you can come back whenever you need us.
Lastly, and probably our favorite feature is our free trial. Picking an ad agency is hard enough. That’s why we decided to give you a taste of what we can do. Sign up for our free trial and for 30 days you can see what it’s like to be a Presnt’s client without paying a dime.
Read more: How does Presnt full service ad agency on subscription work?
Traditional advertising agencies typically charge clients hourly rates, per project, or a percentage of media spend. However, the unpredictability and varying costs have led to the emergence of a new approach called advertising agencies on subscription. These agencies charge clients a fixed monthly fee for their services, offering cost predictability and flexibility.
Ad agencies on subscription provide several advantages over traditional ad agencies. First of all, they offer cost predictability. By charging a fixed monthly fee, these subscription-based agencies allow their clients to forecast their expenses and budget properly.
Next up they offer flexibility, as the clients can simply upgrade or downgrade their plan based on their needs. Lastly, they are much more cost-efficient than regular ad agencies, helping their clients save money.
Stefan is a marketer with 8 years of experience of working with various B2C and B2B brands.
If you want to learn more about how Presnt works, and how we can help you grow your business, click the button below and book a short call.
Presnt is headquartered in: Podgorica, Montenegro.
